Art Direction | Illustration | Animation
These semi-isometric illustrations add visual depth and vibrancy to the hero section of RTB House's website. Animated to life, they create a dynamic entry point, enhancing user experience and setting the brand's digital tone. The vibrant style reflects the company's innovative and forward-thinking approach, leaving a lasting impression on viewers.
The creative process began with extensive research into the brand’s identity, ensuring that each illustration would not only align with the company's core values but also elevate its visual storytelling. By exploring various design techniques and color palettes, the illustrations were crafted to convey a futuristic and technological aesthetic, which was further emphasized through smooth animations that interact with the user as they navigate the site.
To create these visuals, I used Adobe Illustrator for the static design, ensuring precise and scalable vector graphics. The motion design was then brought to life in Adobe After Effects, adding fluid and engaging animations that enhance the overall experience. Finally, the animations were implemented using Lottie files, allowing for efficient and lightweight JSON-based animations on the web.
Vivid branding plays a crucial role in distinguishing a company in the crowded digital landscape. These illustrations are not only integral to the website's design but are also used consistently across all of RTB House’s assets, including social media. This consistency helps to reinforce the brand's identity, making it more recognizable and memorable to its audience.
