Art Direction | 3d Animation | www design
Account-based marketing (ABM) is a targeted strategy focusing on specific accounts rather than individual leads. I was tasked with developing a creative concept for an ABM campaign in the travel industry. The goal was to spark curiosity, excitement, and positive emotions toward RTB House, while also raising awareness of RTB House's unique selling points in a non-direct, non-sales manner.
We demonstrated how our campaign would work by following the traveler's pre-booking journey through an interactive landing page. It was fun experimenting with stretched typography and data visualization in After Effects. The 3D part was a bit challenging but very insightful. I developed the concept and executed all assets myself. 😀😀😀
I completed the data visualization in After Effects. Then, I used Cinema 4D and Redshift for 3D animation. The clouds were also rendered in C4D. Finally, I composited everything in AE.
Custom made badges made in PS and AI 😀
I used Readymag to build this website from scratch. This tool enabled me to create a cool revolve scroll animation. 😀